In the world of gala benefit special events, the lighting design is, often, in the visual background playing its vital role of emphasizing and supporting the "physical" event design by the event florist and/or event designer. Given the opportunity to play both a transformative and major visual part comes along only once in a while and, when given the opportunity, running with it and creating something really special is incredibly creatively satisfying.
For the Signature Theatre Company, a vital NYC cultural institution at this point in its 25 year life on the Off Broadway theatre scene, and working under the producing and planning umbrella of experiential and entertainment production agency Empire Entertainment, we designed and executed a transformative visual environment in the theatre's Frank Gehry-designed lobby for both the evening benefit's pre-program cocktail reception and after-party. Guests entered the lobby to a classic soft amber-toned setting and, later, exiting the Irene Diamond Theatre from the evening's program honoring Signature founder James Houghton, guests found themselves in a completely transformed environment featuring a dynamic lighting system for the band and dance floor and dynamic lighting changes throughout the expanse of the lobby via a wireless lighting install wrapping around the entirety of the "signature" iconic raceway that is the central feature of the shared lobby space.
Thanks and gratitude to both the Signature Theatre's artistic and executive staff and to Empire Entertainment for inviting us back for our 3rd year with this excellent benefit and, particularly, for allowing us to play such a wonderful visual role in a particularly significant year in the company's artistic life.